CommerceTracks

Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

June 8, 2026 00:31:16 0 Comments

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career…

Honest ECommerce

Honest ECommerce | Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

00:00 / 00:31:16

Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

May 28, 2026 00:26:05 0 Comments

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark. Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don’t collect first-party data are flying blind. Zigpoll fixes that. Zigpoll makes it dead simple…

Honest ECommerce

Honest ECommerce | Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

00:00 / 00:26:05

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

May 25, 2026 00:36:00 0 Comments

Hilary Dubin is co-CEO and head of Jones’ digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in…

Honest ECommerce

Honest ECommerce | Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

00:00 / 00:36:00

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

May 18, 2026 00:22:30 0 Comments

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding. Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global…

Honest ECommerce

Honest ECommerce | Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

00:00 / 00:22:30

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

March 16, 2026 00:27:53 0 Comments

Tamara is the Founder & CEO of Bark Bistro Company, creator of Buddy Budder—a line of 100% natural peanut butters made for dogs. What began in her kitchen has grown into a nationally distributed brand available DTC, Ecommerce, independent retailers, and now expanding into mass and grocery channels. She is passionate about blending innovation and…

Honest ECommerce

Honest ECommerce | Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

00:00 / 00:27:53

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

February 23, 2026 00:28:57 0 Comments

Eliah Thanhauser is the Co-Founder and CEO of North Spore, a company dedicated to making mushroom cultivation accessible to all. Since its inception in 2014, they’ve grown from a small operation in a garage in Maine to a vertically integrated manufacturer and a national leader in mycological supplies. Eliah’s journey began with a passion for…

Honest ECommerce

Honest ECommerce | Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

00:00 / 00:28:57

Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

December 15, 2025 00:38:49 0 Comments

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss: [00:00] Intro [00:33] Sponsor: Taboola [01:49] Building brands through storytelling…

Honest ECommerce

Honest ECommerce | Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

00:00 / 00:38:49

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

December 1, 2025 00:29:42 0 Comments

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance…

Honest ECommerce

Honest ECommerce | Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

00:00 / 00:29:42

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 00:27:57 0 Comments

Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping brands move from rearview analytics to predictive decisioning. With decades of combined experience across SaaS, analytics, and brand strategy, Bradley and Justin…

Honest ECommerce

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

00:00 / 00:27:57

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

June 12, 2025 00:35:14 0 Comments

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity…

Honest ECommerce

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

00:00 / 00:35:14

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