On this bonus episode of Honest Ecommerce, we have Jason Zigelbaum. He is the founder of Zigpoll – an all in one Ecommerce survey tool.
We talk about starting with what you already know, lowering mental friction for your users, segmenting buyers to understand habits, and so much more!
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On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely.
We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!
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On this episode of Honest Ecommerce, we have Ethan Haber, the CEO/Founder of the Hamster Ball Business, Happy Habitats, who started it from nothing and grew it to scale.
We talk about partnering with experienced agencies, persisting through buyer objections, maximizing cost efficiency in product design, and so much more!
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On this episode of Honest Ecommerce, we have Tamara Coleman. Tamara is the founder of Bark Bistro who built one of the fastest-growing natural pet brands in the country.
We talk about leading a category by entering early, listening to customers to improve goods, learning while building the business, and so much more!
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On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer.
We talk about creating educational content to attract buyers, putting in the work to earn attention, building trust in a skeptical market, and so much more!
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On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel.
We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!
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On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand.
We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!
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On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.
We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!
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On this bonus episode of Honest Ecommerce, we have Tim Wilson, Head of Solutions at facts & feelings and co-host of the Analytics Power Hour podcast. Tim is an experienced analytics leader and the co-author of Analytics the Right Way, with over two decades helping brands turn complex data into clear, actionable strategy.
We talk about why most dashboards fail to drive decisions, how to apply “ladders of evidence” to validate marketing ideas, the overlooked role of human judgment in analytics, and so much more!
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On this episode of Honest Ecommerce, we have Sam Rose, founder of Endless Commerce and managing partner at Hologram Capital. Sam is a multi-exit founder and operator who turned firsthand frustrations with scaling DTC brands into a powerful commerce stack that helps multi-channel brands grow smarter and faster.
We talk about the challenges brands face when growing beyond DTC, acquiring and restructuring distressed but high-potential brands, enabling modern retail infrastructure, and so much more!
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