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Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

April 20, 2026 Honest ECommerce 00:27:25 0 Comments

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse.

We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière
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Honest ECommerce | Creating Experiences That Ads Can’t Buy | Erin Murray | Mad Rabbit

April 21, 2025 Honest ECommerce 00:24:53 0 Comments

On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.

We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Creating Experiences That Ads Can’t Buy | Erin Murray | Mad Rabbit
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