On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize.
We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!
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On this episode of Honest Ecommerce, we have Mark Murrell, Founder and Chief Curator of Get Maine Lobster and Black Point Seafood. Mark is a seasoned operator with deep experience scaling premium direct-to-consumer seafood brands, mastering dock-to-doorstep logistics, customer loyalty, and operational efficiency. He specializes in making high-end products accessible nationwide while building sustainable, customer-first businesses.
We talk about how he ships live lobster across the country, how Get Maine Lobster earned over 16,000 five-star reviews, how personal resilience shaped his approach to brand building, and so much more!
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