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Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.

We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!

Honest ECommerce

Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

00:00 / 00:24:53

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

April 14, 2025 Andrew Potkewitz 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

Honest ECommerce

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

00:00 / 00:16:46

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 Andrew Potkewitz 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Future Commerce | Episode 389: The Dystopic Future of Social Commerce

March 7, 2025 Lee 00:58:44 0 Comments

Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.

Honest ECommerce | 319 | From Zero Experience to Ecommerce Success | with Johnny Person

March 3, 2025 Andrew Potkewitz 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Johnny Person, Owner and Operator of Aug11 Co, a brand known for crafting high-quality, perfectly fitting snapback hats.

We talk about the inspiration behind Aug11, the biggest challenges of launching an apparel brand, why learning every aspect of Ecommerce helped Johnny scale, the power of relationship-driven marketing, and so much more!

Honest ECommerce | 317 | Creating Connection Beyond The Product | with Brandi Corbello

February 17, 2025 Andrew Potkewitz 00:22:48 0 Comments

On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research.

We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!

My Wife Quit Her Job Podcast | 574: A Quick TikTok Ban Update And The State Of Social Media

January 28, 2025 Andrew Potkewitz 43:08 0 Comments

Today, Toni and I are talking about the TikTok ban and what’s really going on with social media. From all the drama to what it means for creators and regular users like us, we’re breaking it all down. We’ll chat about what’s popping off,…

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 574: A Quick TikTok Ban Update And The State Of Social Media

00:00 / 43:08

Honest ECommerce | Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez

January 23, 2025 Andrew Potkewitz 00:16:26 0 Comments

On this bonus episode of Honest Ecommerce, we have Leo Martinez. Leo is the Program Director of eTail Palm Springs, London, and Toronto, and he curates one of the most influential events in retail.

We talk about the biggest Ecommerce trends shaping 2025, how eTail delivers high-value networking and insights, what first-time attendees need to know to maximize their experience, the role of AI and personalization in modern retail, and so much more!

My Wife Quit Her Job Podcast | 569: The #1 Way to Get More Shoppers Without Spending a Dime

December 17, 2024 Andrew Potkewitz 45:12 0 Comments

In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those…

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 569: The #1 Way to Get More Shoppers Without Spending a Dime

00:00 / 45:12

My Wife Quit Her Job Podcast | 565: Why Your Social Media Strategy Isn’t Working—and How to Fix It

November 26, 2024 Andrew Potkewitz 44:37 0 Comments

Today, we’re continuing on with our multi part series on how to create content to promote your business. In this episode, you’ll learn how to use social media to grow your brand.

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 565: Why Your Social Media Strategy Isn’t Working—and How to Fix It

00:00 / 44:37

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Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

Future Commerce | Episode 389: The Dystopic Future of Social Commerce

Honest ECommerce | 319 | From Zero Experience to Ecommerce Success | with Johnny Person

Honest ECommerce | 317 | Creating Connection Beyond The Product | with Brandi Corbello

My Wife Quit Her Job Podcast | 574: A Quick TikTok Ban Update And The State Of Social Media

Honest ECommerce | Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez

My Wife Quit Her Job Podcast | 569: The #1 Way to Get More Shoppers Without Spending a Dime

My Wife Quit Her Job Podcast | 565: Why Your Social Media Strategy Isn’t Working—and How to Fix It

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