CommerceTracks

Honest ECommerce | Ecommerce Insights: The Power of Customer Conversations | Nick Trueman | WWS | Bonus Episode

February 6, 2025 00:39:34 0 Comments

On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.

We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!

eCommerce Fastlane | Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge

February 4, 2025 00:36:30 0 Comments

Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee. In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show….

Honest ECommerce | Building a Lasting Ecommerce Brand | Heather Florio | Desert Harvest

February 3, 2025 00:28:38 0 Comments

On this episode of Honest Ecommerce, we have Heather Florio. Heather is the second-generation owner and CEO of Desert Harvest, a company leading innovation in sustainable pelvic and sexual health solutions.

We talk about what it’s like to be a woman in business, the challenges and triumphs of leading an industry-changing brand, and what’s next for Desert Harvest’s mission to advance pelvic healthcare and so much more!

eCommerce Fastlane | Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company

January 28, 2025 00:27:44 0 Comments

Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue,…

Honest ECommerce | Scaling Without Ads: Power of Word-of-Mouth | Haley Weidenbaum | Everhem

January 27, 2025 00:27:43 0 Comments

On this episode of Honest Ecommerce, we have Haley Weidenbaum. Haley is the Co-Founder and CEO of Everhem, a custom window treatment brand revolutionizing the design industry.

We talk about how Haley self-funded Everhem with her husband Adam, outlasted the pandemic-driven home industry boom while continuing to grow, and how the company uses sales data to identify consumer trends in the trade industry and so much more!

Honest ECommerce | Driving Retail Success With Powerful Networking | Leo Martinez | eTail Palm Springs | Bonus Episode

January 23, 2025 00:16:26 0 Comments

On this bonus episode of Honest Ecommerce, we have Leo Martinez. Leo is the Program Director of eTail Palm Springs, London, and Toronto, and he curates one of the most influential events in retail.

We talk about the biggest Ecommerce trends shaping 2025, how eTail delivers high-value networking and insights, what first-time attendees need to know to maximize their experience, the role of AI and personalization in modern retail, and so much more!

eCommerce Fastlane | Delivering Better Customer Experiences Through Integrated Supply Chain

January 21, 2025 00:45:43 0 Comments

Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord. In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems. Sean…

Honest ECommerce | Building Confidence Through Authentic Clothing | Vicky Pasche | Dapper Boi

January 20, 2025 00:22:06 0 Comments

On this episode of Honest Ecommerce, we have Vicky Pasche, CEO and Co-Founder of Dapper Boi, a size-inclusive, all-gender apparel brand that’s redefining fashion for every body type.

We talk about building a purpose-driven brand, leveraging social media to create loyal customer relationships, lessons learned from navigating the challenges of fundraising in the fashion industry, how a Shark Tank rejection fueled the growth of a 7-figure brand, and so much more!

eCommerce Fastlane | Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce

January 14, 2025 00:42:33 0 Comments

Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Management: Automating budgeting, bidding, and…

Honest ECommerce | Maximizing ROI on Your Best Product | Wes Horbatuck & Greg Orfe | DRIFTLINE

January 13, 2025 00:36:53 0 Comments

On this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.

We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!

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