shareasale

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

December 11, 2025 Honest ECommerce 00:24:00 0 Comments

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

Read More
Honest ECommerce
Honest ECommerce
Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
Loading
/

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

June 26, 2025 Honest ECommerce 00:27:40 0 Comments

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

Read More
Honest ECommerce
Honest ECommerce
Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode
Loading
/