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Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

June 26, 2025 Honest ECommerce 00:27:40 0 Comments

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode
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Honest ECommerce | Transforming a Simple Idea into a Business | Liam Eriksson | GUY FOX

February 24, 2025 Honest ECommerce 00:26:34 0 Comments

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.

We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

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