In this episode of Commerce Famous, host Ben Marks interviews Jason Young, founder of Ballistic Agency, who shares his unique journey from seminary to the e-commerce world, particularly focusing on the firearms industry. They discuss the challenges and opportunities within this niche market, the importance of building relationships, and the evolving landscape of e-commerce technology.
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Aaand we’re back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.
Read MoreMore than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary. During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research…
Read MoreAmina Pasha has been in the CPG space for more than 20 years. While a good portion of that time was with P&G, her career went into new, exciting territory when she joined The Honest Company, a challenger brand that, from the beginning, doubled down on its mission and values. She has spent the last…
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