realize

Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

January 29, 2026 Honest ECommerce 00:18:31 0 Comments

On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize.

We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode
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Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

January 5, 2026 Honest ECommerce 00:31:01 0 Comments

On this episode of Honest Ecommerce, we have Kendal McMullen. She is a Gen Z leader challenging the corporate model and breaking down barriers built between the brand and the customer.

We talk about turning self-taught experience into full-time roles, leveraging zero-cost opportunities in 2025, optimizing AI to expand team capacity, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing
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