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Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
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Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio
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