procter & gamble

Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.

We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise
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Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep

On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.

We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep
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