The Unofficial Shopify Podcast | Episode 604: A Mushroom Brand’s Bet Against Booze
From mushroom gummies to THC drinks: Jake Mellman’s update on Troop and why he’s launching Psilly Goose to replace alcohol.
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Honest ECommerce | Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL.
We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!
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Honest ECommerce | Collecting the Right Data Instead of Waiting for Perfect Data | Sabir Semerkant | GBS | Bonus Ep
On this bonus episode of Honest Ecommerce, we have Sabir Semerkant. He is an Ecommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving more than $1 billion in revenue. Sabir is the founder of Growth by Sabir and has worked with global brands like Canon, Tommy Hilfiger, and Sour Patch Kids. Endorsed by Gary V, Neil Patel, and Matt Higgins (Shark Tank), he specializes in helping DTC brands unlock scalable, sustainable growth through his 8D Method and Rapid 2X framework.
We talk about repositioning your product to fix weak growth, aligning your whole team on brand growth, knowing your numbers without excuses, and so much more!
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Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera
On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.
We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!
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