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Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese
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Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

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Honest ECommerce | Bonus Episode: Scaling Without Running Out of Cash with Aaron Schwartz

On this bonus episode of Honest Ecommerce, we have Aaron Schwartz, a DTC business builder, investor, and advisor to numerous commerce tech companies.

We talk about the most common mistakes DTC brands make, how AI-driven mass customization is creating new challenges, the marketing channels brands are overlooking, how Orita helps brands maximize their customer data, and so much more!

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Honest ECommerce | 319 | From Zero Experience to Ecommerce Success | with Johnny Person

On this episode of Honest Ecommerce, we have Johnny Person, Owner and Operator of Aug11 Co, a brand known for crafting high-quality, perfectly fitting snapback hats.

We talk about the inspiration behind Aug11, the biggest challenges of launching an apparel brand, why learning every aspect of Ecommerce helped Johnny scale, the power of relationship-driven marketing, and so much more!

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eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats

A look at Amazon’s impact on digital advertising.

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eCommerce Fuel
eCommerce Fuel
eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats
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Honest ECommerce | 318 | Transforming a Simple Idea into a Business | with Liam Eriksson

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.

We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

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