On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier.
We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!
Read More
On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel.
We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!
Read More
On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing.
We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!
Read More
On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921.
We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!
Read More
On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.
We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!
Read More