CommerceTracks

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

December 11, 2025 00:24:00 0 Comments

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

Honest ECommerce

Honest ECommerce | Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

00:00 / 00:24:00

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

October 23, 2025 00:23:37 0 Comments

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source.

We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

Honest ECommerce

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

00:00 / 00:23:37

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

October 6, 2025 00:48:04 0 Comments

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

Honest ECommerce

Honest ECommerce | Inspiring Trust by Perfecting the Post-Purchase Journey | Eugene Chew | BikesOnline.com

00:00 / 00:48:04

Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode

September 25, 2025 00:21:29 0 Comments

On this bonus episode of Honest Ecommerce, we have Nathan Snell, cofounder and CEO of Raleon, an AI retention platform helping DTC brands and agencies reclaim marketing time by 50% while increasing revenue performance.

We talk about fine-tuning prompts for better outputs, automating segmentation and copy at once, automating learning cycles across campaigns, and so much more!

Honest ECommerce

Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode

00:00 / 00:21:29

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

August 4, 2025 00:30:35 0 Comments

On this episode of Honest Ecommerce, we have Leah Garcia. She’s an award-winning media personality and former professional athlete, a member of the EY Entrepreneurial Winning Women™ North American Class, a Titan 100 recipient, and the Founder & CEO of NULASTIN®, a company dedicated to transforming lives through innovative elastin-based haircare.

We talk about investing early in a science-backed idea, learning from infomercial-driven growth, blending legacy service with modern tech, and so much more!

Honest ECommerce

Honest ECommerce | Building a Brand on Repeat Buying Power | Leah Garcia | NULASTIN

00:00 / 00:30:35

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

July 24, 2025 00:21:04 0 Comments

On this bonus episode of Honest Ecommerce, we have Donata Stroink-Skillrud. She is an attorney licensed in Illinois, a Certified Information Privacy Professional, and the President of Termageddon, a SaaS platform helping Ecommerce businesses automate privacy compliance through accurate, always-updated website policies.

We talk about turning repetitive legal work into automation, updating policies before laws take effect, staying compliant as privacy laws keep changing, and so much more!

Honest ECommerce

Honest ECommerce | Safeguarding Customer Data the Right Way | Donata Stroink-Skillrud | Termageddon | Bonus Episode

00:00 / 00:21:04

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

July 14, 2025 00:26:05 0 Comments

On this episode of Honest Ecommerce, we have Stephanie Moyal. She is the co-founder of Troop, a wellness brand crafting functional mushroom gummies designed to make brain and body support both approachable and enjoyable. With a background that spans multiple career paths and a turning point sparked by a book on mushrooms, Stephanie turned personal curiosity into a fast-growing DTC business.

We talk about turning personal curiosity into a company, focusing efforts instead of chasing channels, growing stronger through personal challenges, and so much more!

Honest ECommerce

Honest ECommerce | Listening to Others Without Losing Your Path | Stephanie Moyal | Troop

00:00 / 00:26:05

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

June 26, 2025 00:27:40 0 Comments

On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.

We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!

Honest ECommerce

Honest ECommerce | Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode

00:00 / 00:27:40

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

June 12, 2025 00:35:14 0 Comments

On this bonus episode of Honest Ecommerce, we have Tim Wilson, Head of Solutions at facts & feelings and co-host of the Analytics Power Hour podcast. Tim is an experienced analytics leader and the co-author of Analytics the Right Way, with over two decades helping brands turn complex data into clear, actionable strategy.

We talk about why most dashboards fail to drive decisions, how to apply “ladders of evidence” to validate marketing ideas, the overlooked role of human judgment in analytics, and so much more!

Honest ECommerce

Honest ECommerce | Defining Success Before Launching Anything | Tim Wilson | facts & feelings | Bonus Episode

00:00 / 00:35:14

Honest ECommerce | Tweaking Tariffs to Maximize Margins Legally | Izzy Rosenzweig | Portless | Bonus Episode

May 22, 2025 00:22:29 0 Comments

On this bonus episode of Honest Ecommerce, we have Izzy Rosenzweig, founder and CEO of Portless. With Portless, he’s helping Ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times, deferring taxes, and unlocking serious cash flow advantages.

We talk about how brands can still legally leverage De minimis after May 2, the ripple effects of rising tariffs on China and global supply chains, how to optimize fulfillment to stay competitive, and so much more!

Honest ECommerce

Honest ECommerce | Tweaking Tariffs to Maximize Margins Legally | Izzy Rosenzweig | Portless | Bonus Episode

00:00 / 00:22:29

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