laundry sauce

Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine

August 18, 2025 Honest ECommerce 00:24:56 0 Comments

On this episode of Honest Ecommerce, we have Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, a brand reimagining boxed wine with award-winning California varietals in eco-friendly cylindrical packaging. Allison is an award-winning brand builder and founding member of the Alternative Packaging Alliance, and Lauren brings nearly two decades of sales and brand growth experience from Virgin Galactic, Uber, and Douglas Elliman.

We talk about reframing consumer perceptions of boxed wine, testing multiple price points before scaling, making decisions to drive progress forward, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Testing High in Luxury Market | Allison Luvera & Lauren De Niro Pipher | Juliet Wine
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Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce

April 7, 2025 Honest ECommerce 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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