Honest ECommerce | Turning Brand Values Into Growth Strategy | Julie De Angulo | Bajio Sunglasses
On this episode of Honest Ecommerce, we have Julie De Angulo. She is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand built for anglers who live on the water. With 19 years of experience across home goods, pet supplements, fashion, and accessories, Julie specializes in building full-funnel strategies that scale Ecommerce brands from the ground up.
We talk about launching a DTC channel with zero digital presence, mapping the full customer lifecycle from acquisition to loyalty, translating lens tech into stories that convert, and so much more!
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