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Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.

We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!

Honest ECommerce

Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

00:00 / 00:30:59

Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

April 21, 2025 Andrew Potkewitz 00:24:53 0 Comments

On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies.

We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!

Honest ECommerce

Honest ECommerce | 326 | Creating Experiences That Ads Can’t Buy | with Erin Murray

00:00 / 00:24:53

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

April 14, 2025 Andrew Potkewitz 00:16:46 0 Comments

On this episode of Honest Ecommerce, we have Demi Marchese, Founder and Head of Brand at 12th Tribe.

We talk about how she scaled brand voice using AI, built systems to support sustainable growth, stayed focused through trend overload, and empowered her team to drive toward a 9-figure business and so much more!

Honest ECommerce

Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

00:00 / 00:16:46

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 Andrew Potkewitz 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Honest ECommerce | 323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu

March 31, 2025 Andrew Potkewitz 00:27:08 0 Comments

On this episode of Honest Ecommerce, we have Jiake Liu, Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces.

We talk about reinventing outdoor living, what life after Shark Tank has been like, the power of crowdsourced showrooms, and so much more!

Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

March 10, 2025 Andrew Potkewitz 00:27:41 0 Comments

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

Honest ECommerce | 319 | From Zero Experience to Ecommerce Success | with Johnny Person

March 3, 2025 Andrew Potkewitz 00:29:42 0 Comments

On this episode of Honest Ecommerce, we have Johnny Person, Owner and Operator of Aug11 Co, a brand known for crafting high-quality, perfectly fitting snapback hats.

We talk about the inspiration behind Aug11, the biggest challenges of launching an apparel brand, why learning every aspect of Ecommerce helped Johnny scale, the power of relationship-driven marketing, and so much more!

Honest ECommerce | 317 | Creating Connection Beyond The Product | with Brandi Corbello

February 17, 2025 Andrew Potkewitz 00:22:48 0 Comments

On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research.

We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!

Honest ECommerce | 316 | Scaling a Thriving Ecommerce Brand | with Allison Herman

February 10, 2025 Andrew Potkewitz 00:21:26 0 Comments

On this episode of Honest Ecommerce, we have Allison Herman. Allison is the owner and CEO of Dragonwing, an athletic brand designed for teen and tween girls.

We talk about acquiring and rebranding a business, the challenges of scaling beyond Amazon to direct-to-consumer, the power of networking and partnerships in growing a brand, and so much more!

Honest ECommerce | 315 | Building a Lasting Ecommerce Brand | with Heather Florio

February 3, 2025 Andrew Potkewitz 00:28:38 0 Comments

On this episode of Honest Ecommerce, we have Heather Florio. Heather is the second-generation owner and CEO of Desert Harvest, a company leading innovation in sustainable pelvic and sexual health solutions.

We talk about what it’s like to be a woman in business, the challenges and triumphs of leading an industry-changing brand, and what’s next for Desert Harvest’s mission to advance pelvic healthcare and so much more!

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Honest ECommerce | 325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

Honest ECommerce | 323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu

Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

Honest ECommerce | 319 | From Zero Experience to Ecommerce Success | with Johnny Person

Honest ECommerce | 317 | Creating Connection Beyond The Product | with Brandi Corbello

Honest ECommerce | 316 | Scaling a Thriving Ecommerce Brand | with Allison Herman

Honest ECommerce | 315 | Building a Lasting Ecommerce Brand | with Heather Florio

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