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Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

April 20, 2026 Honest ECommerce 00:27:25 0 Comments

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse.

We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière
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Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio

July 21, 2025 Honest ECommerce 00:24:43 0 Comments

On this episode of Honest Ecommerce, we have Jess Berman. She is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through practitioner-trusted, science-backed formulas.

We talk about leading growth through transparency and story, defining brand guidelines before scaling online, skipping short-term wins for long-term brand health, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Defining Brand Identity Before Launching New Channels | Jess Berman | BodyBio
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