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Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

June 11, 2026 Honest ECommerce 00:28:15 0 Comments

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode
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Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

January 5, 2026 Honest ECommerce 00:31:01 0 Comments

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale.  In This Conversation We Discuss: [00:00] Intro [00:42] Sponsor: Taboola [01:56] Scaling wellness brands with quality focus [03:35] Solving roadblocks…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing
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Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera

April 28, 2025 Honest ECommerce 00:30:59 0 Comments

Jon-Mark “JM” Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Trusting Real Experience Over Credentials | Jon-Mark Craddock | La Matera
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Honest ECommerce | Investing in Product Before Spending on Growth | Robert Cardiff | Laundry Sauce

April 7, 2025 Honest ECommerce 00:24:15 0 Comments

Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets. Before launching Laundry Sauce, Robert founded multiple…

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Honest ECommerce | Turning Returns Into Business Insights | Michael Hughes | PlushBeds

March 24, 2025 Honest ECommerce 00:32:21 0 Comments

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father’s battle with Parkinson’s, Michael set out to create a healthier sleep environment—one that blends…

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Honest ECommerce | Ecommerce Insights: The Power of Customer Conversations | Nick Trueman | WWS | Bonus Episode

February 6, 2025 Honest ECommerce 00:39:34 0 Comments

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing. Nick founded Spec Digital,…

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