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Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 Andrew Potkewitz Honest ECommerce 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

April 3, 2025 Andrew Potkewitz Honest ECommerce 00:30:06 0 Comments

On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.

We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!

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Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

March 24, 2025 Andrew Potkewitz Honest ECommerce 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

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Honest ECommerce | Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

March 20, 2025 Andrew Potkewitz Honest ECommerce 00:24:24 0 Comments

On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.

We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!

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My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?

March 17, 2025 Andrew Potkewitz My Wife Quit Her Job 39:10 0 Comments

In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if…

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My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?
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Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

March 10, 2025 Andrew Potkewitz Honest ECommerce 00:27:41 0 Comments

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

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eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats

February 28, 2025 Lee Bissonnette eCommerce Fuel 40:36 0 Comments

A look at Amazon’s impact on digital advertising.

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eCommerce Fuel
eCommerce Fuel
eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats
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Honest ECommerce | 318 | Transforming a Simple Idea into a Business | with Liam Eriksson

February 24, 2025 Andrew Potkewitz Honest ECommerce 00:26:34 0 Comments

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.

We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

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Honest ECommerce | 315 | Building a Lasting Ecommerce Brand | with Heather Florio

February 3, 2025 Andrew Potkewitz Honest ECommerce 00:28:38 0 Comments

On this episode of Honest Ecommerce, we have Heather Florio. Heather is the second-generation owner and CEO of Desert Harvest, a company leading innovation in sustainable pelvic and sexual health solutions.

We talk about what it’s like to be a woman in business, the challenges and triumphs of leading an industry-changing brand, and what’s next for Desert Harvest’s mission to advance pelvic healthcare and so much more!

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My Wife Quit Her Job Podcast | 575: Google Search Is Collapsing — Do This Now Or Lose All Your Traffic

January 28, 2025 Andrew Potkewitz My Wife Quit Her Job 13:52 0 Comments

In this episode, I explore how AI tools like ChatGPT and Perplexity, along with recent legal challenges to Google’s monopoly, are transforming the future of search and SEO. You’ll learn how these changes impact your website traffic and discover…

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My Wife Quit Her Job
My Wife Quit Her Job
My Wife Quit Her Job Podcast | 575: Google Search Is Collapsing — Do This Now Or Lose All Your Traffic
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