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Honest ECommerce | Bonus Episode: Using SEO Data to Drive Shopify Revenue Gains with Kai Davis

May 8, 2025 00:27:24 0 Comments

On this bonus episode of Honest Ecommerce, we have Kai Davis, founder of Double Your Ecommerce and KeywordMagic.ai. Kai helps Shopify merchants increase their organic revenue with SEO, email, and content delivering bespoke strategies without the fluff or middlemen.

We talk about the biggest missed SEO opportunities Shopify stores face at the start of the year, how to plan a seasonal marketing calendar that actually drives traffic, why collection and product page refreshes should be a quarterly habit, and so much more!

Honest ECommerce

Honest ECommerce | Bonus Episode: Using SEO Data to Drive Shopify Revenue Gains with Kai Davis

00:00 / 00:27:24

Honest ECommerce | 328 | Turning Sports Updates Into Automated Revenue | with Jamie Mottram

May 5, 2025 00:33:06 0 Comments

On this episode of Honest Ecommerce, we have Jamie Mottram. Jamie is an entrepreneur, digital media veteran, and President of BreakingT, the fastest licensed sports fan apparel brand in the land.

We talk about how BreakingT turns fan excitement into quick-turn product launches, why even overserved sports fans are hungry for real-time merch, what it takes to balance DTC, Amazon, and wholesale channels, and so much more!

Honest ECommerce

Honest ECommerce | 328 | Turning Sports Updates Into Automated Revenue | with Jamie Mottram

00:00 / 00:33:06

Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

April 28, 2025 00:30:59 0 Comments

On this episode of Honest Ecommerce, we have Jon-Mark Craddock, the entrepreneur, brand builder, and CEO of La Matera, where he’s scaling a premium DTC brand with a focus on craftsmanship and authenticity, leveraging his experience at high-growth eCommerce brands like Chubbies, Marine Layer, and Tuckernuck.

We talk about how JM found La Matera and navigated the SBA-backed acquisition process, the first major moves he made as CEO to put his stamp on the brand, how he balances DTC growth strategies while preserving craftsmanship, the biggest challenges of growing a niche brand, and so much more!

Honest ECommerce

Honest ECommerce | 327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock

00:00 / 00:30:59

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

April 7, 2025 00:24:15 0 Comments

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

April 3, 2025 00:30:06 0 Comments

On this bonus episode of Honest Ecommerce, we have Sia Karamalegos. She is a freelance developer and web performance engineer, a Google Developer Expert in web technologies, and formerly worked on the Shopify performance team.

We talk about the difference between Lighthouse and Core Web Vitals, why site performance matters for bounce and conversion rates—not just SEO, how ThemeVitals collects and uses real-world data to benchmark Shopify themes, and how both merchants and theme developers can use it to make better performance decisions and so much more!

Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

March 24, 2025 00:32:21 0 Comments

On this episode of Honest Ecommerce, we have Michael Hughes, Founder & CEO of PlushBeds, a leading direct-to-consumer brand specializing in natural and organic mattresses.

We talk about manufacturing your own products, the challenges of scaling a luxury mattress brand, building one of the largest importers of organic latex in the U.S., and so much more!

Honest ECommerce | Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

March 20, 2025 00:24:24 0 Comments

On this bonus episode of Honest Ecommerce, we have DJ Sprague, co-author of Reputation King and CMO of Shopper Approved.

We talk about why reputation management is crucial for online success, how to dominate search with trust signals, the biggest mistakes Ecommerce brands make with reviews, and how trust directly impacts conversions, and so much more!

My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?

March 17, 2025 39:10 0 Comments

In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if…

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?

00:00 / 39:10

Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

March 10, 2025 00:27:41 0 Comments

On this episode of Honest Ecommerce, we have Brandon Horoho Co-Founder, VP, and CMO of Montana Knife Company (MKC).

We talk about why they started MKC, how it stands out from other knife companies, the story behind their unique VIP program, and the key metrics that drive their business, and so much more!

eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats

February 28, 2025 Lee Bissonnette 40:36 0 Comments

A look at Amazon’s impact on digital advertising.

eCommerce Fuel

eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats

00:00 / 40:36

Honest ECommerce | Bonus Episode: Using SEO Data to Drive Shopify Revenue Gains with Kai Davis

Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

Honest ECommerce | Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos

Honest ECommerce | 322 | Turning Returns Into Business Insights | with Michael Hughes

Honest ECommerce | Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

My Wife Quit Her Job Podcast | 583: Google’s Algorithm Update DESTROYED Affiliate Sites… Now What?

Honest ECommerce | 320 | Turning Customers Into Your Best Marketers | with Brandon Horoho

eCommerce Fuel | Episode Paid and Search Trends, Gemini Deep Research & Building Moats

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