go-to-market strategies

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

November 13, 2025 Honest ECommerce 00:29:45 0 Comments

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode
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Honest ECommerce | Strong Teams Start With Honest Founders | Brian Anderson | Smallpond Group

May 12, 2025 Honest ECommerce 00:33:23 0 Comments

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments. Over the last decade, Brian…

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Strong Teams Start With Honest Founders | Brian Anderson | Smallpond Group
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