go-to-market strategies

Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode

November 13, 2025 Honest ECommerce 00:29:45 0 Comments

On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks.

We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode
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Honest ECommerce | Strong Teams Start With Honest Founders | Brian Anderson | Smallpond Group

May 12, 2025 Honest ECommerce 00:33:23 0 Comments

On this episode of Honest Ecommerce, we have Brian Anderson, a seasoned CEO and entrepreneur with deep experience scaling consumer brands across fitness, wellness, supplements, outdoor, and travel. He specializes in helping founder-led businesses grow, streamline operations, and position for lucrative exits.

We talk about why founders bring in outside CEOs to reach the next stage, stepping into startups to unlock growth and efficiency, what investors actually look for in leadership during fundraising or acquisition, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Strong Teams Start With Honest Founders | Brian Anderson | Smallpond Group
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