Honest ECommerce | Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby
On this episode of Honest Ecommerce, we have Aaron Zagha. He is the Chief Marketing Officer at Newton Baby, the largest D2C company in the baby sleep category. With a background in investment banking and past experience leading international Ecommerce at Teleflora, Aaron brings a data-driven lens to scaling high-trust consumer brands.
We talk about driving sales with offer and positioning, auditing channel mix to unlock growth, measuring performance with GeoLift tests, and so much more!
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