entrepreneurialchallenges

eCommerce Fuel | Episode Rethinking AI, Ad Spend & Growth Strategy as a Founder

September 26, 2025 Lee Bissonnette eCommerce Fuel 50:49 0 Comments

Ever wonder how founders are actually using AI in their businesses—and in their lives—without getting lost in the hype? In this episode, I’m joined by Adam Callinan, founder of Pentane, to talk about how he’s thinking differently about AI, growth, and performance in both business and life. Listen in as we dig into how AI…

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eCommerce Fuel
eCommerce Fuel
eCommerce Fuel | Episode Rethinking AI, Ad Spend & Growth Strategy as a Founder
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eCommerce Fuel | Episode Why Burning Down and Rebuilding Their Business Helped Swift Industries Win

May 30, 2025 Lee Bissonnette eCommerce Fuel 50:42 0 Comments

What happens when your business grows too fast and the demand suddenly vanishes? This week, I’m joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction…

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eCommerce Fuel
eCommerce Fuel
eCommerce Fuel | Episode Why Burning Down and Rebuilding Their Business Helped Swift Industries Win
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