Honest ECommerce | Building Products Around Real Customer Needs | Filipe Castro Matos | Altar.io | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks.
We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!
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