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Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff
On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.
We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!
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Honest ECommerce | Bonus Episode: Finding Elite Talent for Your Ecom Business with Tim Masek
On this bonus episode of Honest Ecommerce, we have Tim Masek. Tim is a growth operator in the Ecommerce and Ecom enablement space. He currently serves as the CMO at Storetasker, the largest platform to hire high-end Ecommerce talent. Before Storetasker, he founded and sold 1-800-D2C, a platform that helped Ecommerce operators find the best software.
We talk about the future of hiring in Ecommerce, how to grow a talent marketplace, and what the best brands are doing to scale efficiently, and so much more!
Read MoreStairway to CEO | Connection, Community and Conversation with Julie Rice, Co-Founder and CEO of Peoplehood
Today’s guest fell into entrepreneurship when she started to create experiences with her own needs in mind. Julie Rice is the Co-Founder and CEO of Peoplehood, where she facilitates deep conversation and connection to develop ‘relationship fitness’. During this episode, she shares her childhood passion for theatre, talks about the start of her career in talent management in New York, and tells the story of how she built and exited her first startup, SoulCycle. Tune in to hear all this and more!
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