demand planning

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 Honest ECommerce 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce

June 9, 2025 Honest ECommerce 00:42:47 0 Comments

On this episode of Honest Ecommerce, we have Sam Rose, founder of Endless Commerce and managing partner at Hologram Capital. Sam is a multi-exit founder and operator who turned firsthand frustrations with scaling DTC brands into a powerful commerce stack that helps multi-channel brands grow smarter and faster.

We talk about the challenges brands face when growing beyond DTC, acquiring and restructuring distressed but high-potential brands, enabling modern retail infrastructure, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Growing a Brand With Zero Ecommerce Toolkits | Samantha Rose | Endless Commerce
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