CommerceTracks

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

October 23, 2025 00:23:37 0 Comments

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth’s Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology,…

Honest ECommerce

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

00:00 / 00:23:37

Commerce Famous Podcast | S3E03: Mike Matker | Customer Loyalty

August 19, 2025 00:49:42 0 Comments

In this episode, host Gretchen Staubly talks to Mike Matker, CEO of SiteVibes. Tune in as they discuss Mike’s career and passion for continued innovation in customer loyalty strategies and connected technology ecosystems. From personalized experiences to building brand affinity with loyalty programs, they explore the art and science of building customer loyalty in today’s competitive market — focused on centralized customer data insights through a connected tech stack and how SiteVibes helps brands evolve and innovate with technology to increase customer retention, advocacy, and increase order value.