CommerceTracks

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

October 23, 2025 00:23:37 0 Comments

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source.

We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

Honest ECommerce

Honest ECommerce | Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

00:00 / 00:23:37

Commerce Famous Podcast | S3E03: Mike Matker | Customer Loyalty

August 19, 2025 00:49:42 0 Comments

In this episode, host Gretchen Staubly talks to Mike Matker, CEO of SiteVibes. Tune in as they discuss Mike’s career and passion for continued innovation in customer loyalty strategies and connected technology ecosystems. From personalized experiences to building brand affinity with loyalty programs, they explore the art and science of building customer loyalty in today’s competitive market — focused on centralized customer data insights through a connected tech stack and how SiteVibes helps brands evolve and innovate with technology to increase customer retention, advocacy, and increase order value.