chief revenue officer

Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

October 9, 2025 Honest ECommerce 00:27:57 0 Comments

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning.

We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode
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Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs

September 1, 2025 Honest ECommerce 00:23:06 0 Comments

On this episode of Honest Ecommerce, we have Sam Shames, Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: an intelligent cooling and warming wristband that’s sold over 200,000 units, generated $50M+ in revenue, and raised $66M in venture funding after starting as an MIT prototyping contest project.

We talk about how experience changes decisions, deciding to sell when demand was clear, understanding the customer segments, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Finding Hidden Opportunities in Customer Behavior | Sam Shames | Embr Labs
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