Commerce Famous Podcast | 032 | Aysnding with Carrie
In this conversation, Carrie Weidenbach (co-founder and COO of Aysnd) and Ben Marks discuss the complexities of headless implementations in e-commerce, particularly in B2B contexts. They explore the challenges of revenue sharing models, the transformative success of B2B e-commerce, and the importance of navigating regulatory challenges. Carrie shares insights on the founding of Aysnd, emphasizing a conscious approach to commerce that prioritizes customer needs and data integrity. The discussion also highlights the significance of authenticity in content creation and the evolving landscape of brand value. Finally, they delve into the importance of choosing the right e-commerce platform that offers flexibility and risk management.
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