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Honest ECommerce | 324 | Investing in Product Before Spending on Growth | with Robert Cardiff

On this episode of Honest Ecommerce, we have Robert Cardiff. He is a serial entrepreneur and investor, and the co-founder and COO of Laundry Sauce, an 8-figure DTC CPG brand reinventing how consumers experience laundry.

We talk about identifying white space in legacy categories, turning a viral meme into a high-end product, raising millions off a single anchor video before making a single sale, navigating manufacturing without big-brand backing, and so much more!

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Honest ECommerce | 318 | Transforming a Simple Idea into a Business | with Liam Eriksson

On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.

We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!

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