b2c

Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine award-winning membrane technology with industry-leading sound preservation while maintaining up to 93% of natural audio clarity.

We talk about building products around real customer problems, scaling Ecommerce brands through paid media and creative testing, transitioning beyond white-label products, leveraging strategic brand partnerships, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears
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Commerce Famous Podcast | S4E1: Brian Walker – Adapting to Dynamic Market Changes

Commerce Famous Season 4, Episode 1, kicks off with Jason Nyhus talking with Brian Walker, an e-commerce veteran with an extensive career, including Eddie Bauer, Amazon, and Forrester. They discuss the evolution of e-commerce and Brian highlights the importance of adapting to the changing landscape of commerce, the role of industry analysts, and the future of commerce with a focus on agentic systems and AI. He shares why B2B e-commerce has not materialized as expected, with many companies lagging behind, and the future of commerce will involve automation and orchestration of processes. The conversation also touches on the democratization of expertise and the consulting work Brian is doing with StrategyēM, focused on helping organizations define their go-to-market strategies and operations.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E1: Brian Walker - Adapting to Dynamic Market Changes
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Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Nathan Snell, cofounder and CEO of Raleon, an AI retention platform helping DTC brands and agencies reclaim marketing time by 50% while increasing revenue performance.

We talk about fine-tuning prompts for better outputs, automating segmentation and copy at once, automating learning cycles across campaigns, and so much more!

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Honest ECommerce
Honest ECommerce
Honest ECommerce | Leveraging AI While Leading with Vision | Nathan Snell | Raleon | Bonus Episode
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