b2b e-commerce

Commerce Famous Podcast | S4E3: Sarah Falcon

March 9, 2026 Commerce Famous 00:35:28 0 Comments

In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distributors are transforming their approach to e-commerce and the compelling shift happening right now in B2B sales and marketing, and what it takes to thrive in complexity. Tune in to hear about Sarah’s journey from early digital marketing days to leading global B2B e-commerce initiatives. She shares her firsthand experiences navigating channel conflict, change management, and the real reasons why B2B sales teams are embracing digital faster than ever—despite initial resistance. If you’re a manufacturer, distributor, or B2B marketer feeling stuck on how to adapt, this episode is your blueprint for making digital work for your business.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E3: Sarah Falcon
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Commerce Famous Podcast | S4E2: Shae Inglis – Solving Complex Problems

February 17, 2026 Commerce Famous 00:34:11 0 Comments

In this episode of Commerce Famous, host Jason Nyhus welcomes Shae Inglis, co-founder of Acro Commerce, a Canadian agency specializing in B2B e-commerce. Shae shares the journey of Acro, from its initial failure to becoming a successful agency focused on complex commerce solutions. The conversation delves into the importance of understanding the B2B landscape, the role of ERP systems, and the significance of discovery in project success. Shae emphasizes the need for agencies to build strong relationships with VARs and ERPs to effectively serve their clients. The episode concludes with insights into the unique lifestyle in Canada and the future of Acro’s collaborations.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E2: Shae Inglis - Solving Complex Problems
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Commerce Famous Podcast | 032 | Aysnding with Carrie

May 26, 2025 Commerce Famous 00:55:02 0 Comments

In this conversation, Carrie Weidenbach (co-founder and COO of Aysnd) and Ben Marks discuss the complexities of headless implementations in e-commerce, particularly in B2B contexts. They explore the challenges of revenue sharing models, the transformative success of B2B e-commerce, and the importance of navigating regulatory challenges. Carrie shares insights on the founding of Aysnd, emphasizing a conscious approach to commerce that prioritizes customer needs and data integrity. The discussion also highlights the significance of authenticity in content creation and the evolving landscape of brand value. Finally, they delve into the importance of choosing the right e-commerce platform that offers flexibility and risk management.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | 032 | Aysnding with Carrie
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