b2b commerce

Commerce Famous Podcast | S4E12: Bob Lewis

August 31, 2026 Commerce Famous 00:28:25 0 Comments

In this episode of Commerce Famous, Jason Nyhus sits down with Bob Lewis, CEO and Founder of ImpaqX, for a deep dive into how wholesale distributors can turn digital commerce into a true business advantage. Bob shares how decades of experience across software, strategy, implementation, and wholesale distribution help his team design digital channels that are built around real customer needs—not just websites.

The conversation explores what it takes to simplify complex distributor workflows, from “shop by job” experiences that match how contractors actually buy, to tools that help sales teams and customers work faster with better product data. Bob also explains why digital shouldn’t replace salespeople, but instead free them up to focus on higher-value relationships and complex deals.

Jason and Bob dig into the metrics that really matter in B2B digital: attributed sales, self-service adoption, branch-level behavior, and the internal change management required to make a channel successful. They also discuss how AI is reshaping product content, quoting, and the future of distributor operations. If you’re looking to modernize wholesale commerce without losing the human touch, this episode is packed with practical insights.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E12: Bob Lewis
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Commerce Famous Podcast | S4E11: Beth Segovia

August 19, 2026 Commerce Famous 00:29:16 0 Comments

In this episode of Commerce Famous, Jason Nyhus sits down with Beth Segovia, CEO of TradeCentric, to discuss how B2B commerce is evolving in the age of AI. Beth shares how TradeCentric’s integration platform connects commerce and procurement systems to automate transactions, reduce friction, and protect the contract terms, pricing, and compliance requirements that buyers and suppliers depend on.

The conversation explores why deterministic automation still matters even as agentic commerce emerges, and how AI can enhance workflows like onboarding, self-service, and shopping without compromising accuracy. Beth also shares how customers typically adopt TradeCentric after feeling the pain of manual processes, then expand usage across teams once they see the revenue and efficiency gains.

Jason and Beth dig into the role of agencies and system integrators in helping companies identify the right timing for integration projects and implement proven solutions instead of building from scratch. If you’re interested in the future of B2B commerce, procurement automation, and the practical role of AI in enterprise workflows, this episode is for you.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E11: Beth Segovia
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Commerce Famous Podcast | S4E9: Brent Peterson

July 13, 2026 Commerce Famous 00:22:26 0 Comments

Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by AI, private equity, and platform control.

Brent shares behind-the-scenes stories from interviews with 7 agency and tech innovators, uncovering how businesses are redefining their buying experiences, optimizing data readiness, and navigating the complex world of SaaS versus on-premise solutions. You’ll discover actionable frameworks for assessing your platform needs, questions to ask your partners about technology modernization, and why data sovereignty is becoming a pivotal advantage for large enterprises.

This episode breaks down the implications of open-source solutions, the rising importance of the CIO in securing IP, and how the democratization of AI solutions through community-driven open-source projects accelerates innovation—without sacrificing control. Brent’s insights will empower you to future-proof your business, whether you’re a startup, SMB, or large corporation, by understanding the risks and opportunities in a world where data security and platform flexibility could define your success. If you want to stay ahead of the curve—grasp the strategic shifts in B2B commerce, learn how to leverage AI responsibly, and explore how on-prem versus SaaS impacts your business sovereignty—this episode is a must-listen. It’s not just a report; it’s your guide into the near future of B2B success.

Brent W. Peterson is a seasoned industry strategist and the mind behind the authoritative report that offers a clear snapshot of where B2B commerce is headed in 2026 and beyond. Download the full report at contentcucumber.com and join the conversation that could redefine your approach to commerce.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E9: Brent Peterson
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Commerce Famous Podcast | Special Edition: Shopware Community Day w/Basecom

June 15, 2026 Commerce Famous 00:20:56 0 Comments

Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future.

They discuss Shopware’s vision of commerce managed through AI – enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant experiences for every shopper with mass dynamic personalization is becoming a reality, helping merchants deliver tailored experiences faster than ever while reducing manual effort. Ownership and control of data – as AI agents become more prevalent, merchants face important questions about where their customer data and proprietary business processes reside. The discussion explores why businesses increasingly want the freedom to integrate with the systems they choose while maintaining visibility and control over their data flows.

They discuss what makes Shopware different and continues to stand apart through open-source flexibility that empowers developers to extend and innovate; Shopware Payments with no penalties or fees for choosing third-party payment providers; and a commitment to merchant freedom and choice over platform lock-in. The episode also explores Shopware Nexus, the new middleware layer that simplifies integrations between Shopware and critical business systems like ERPs, shipping providers, and other APIs. The result? Faster implementations, lower costs, and more time for developers to focus on innovation instead of complex integrations.

From powering Fleurop/FTD’s global floral marketplace with real-time inventory visibility to supporting a B2B organization managing over 2 million products and highly complex sales processes, the conversation showcases how Shopware is designed to solve unique business challenges that many platforms struggle to address.

If you’re interested in the future of AI-powered commerce, merchant ownership, developer freedom, and composable commerce architecture, this is an episode you won’t want to miss.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | Special Edition: Shopware Community Day w/Basecom
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Commerce Famous Podcast | S4E3: Sarah Falcon

March 9, 2026 Commerce Famous 00:35:28 0 Comments

In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distributors are transforming their approach to e-commerce and the compelling shift happening right now in B2B sales and marketing, and what it takes to thrive in complexity. Tune in to hear about Sarah’s journey from early digital marketing days to leading global B2B e-commerce initiatives. She shares her firsthand experiences navigating channel conflict, change management, and the real reasons why B2B sales teams are embracing digital faster than ever—despite initial resistance. If you’re a manufacturer, distributor, or B2B marketer feeling stuck on how to adapt, this episode is your blueprint for making digital work for your business.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S4E3: Sarah Falcon
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Commerce Famous Podcast | S3E05: Brendan Cameron – Lessons from a B2B Insider – Live from Shoptoberfest!

September 23, 2025 Commerce Famous 00:24:11 0 Comments

Host Jason Nyhus sat down with Brendan Cameron from Americaneagle.com at Shoptoberfest in Brooklyn, NY to discuss some of his personal experiences in commerce over the years. Tune in to listen as they dig into some of Brendan’s strategies to be omnipresent in the B2B commerce community.

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Commerce Famous
Commerce Famous
Commerce Famous Podcast | S3E05: Brendan Cameron - Lessons from a B2B Insider - Live from Shoptoberfest!
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