Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta…
Read More
In this episode, Toni and I discuss whether starting a podcast is really worth it in 2025. With the podcasting scene booming and also becoming saturated, it’s the perfect time to weigh the pros and cons before diving in. Join us as we share our insights on the opportunities and challenges that come with launching…
Read More
On this episode of Honest Ecommerce, we have Liam Eriksson. Liam is the CEO & Co-Founder of GUY FOX, a men’s fragrance company changing the fragrance industry for the better.
We talk about disrupting the traditional fragrance market, what makes GUY FOX stand out from big-name brands, the biggest challenges of launching a DTC fragrance business, and so much more!
Read More
In this episode, Nick and I discuss some exciting million-dollar business ideas just waiting for someone like you to grab them. We’ll dive into innovative concepts across various industries that could really take off with the right approach. So, if you’re ready to turn your entrepreneurial dreams into reality, stick around for some inspiration!
Read More
On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research.
We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!
Read More
In this episode, I expose five dirty tactics Amazon uses to undercut sellers and raise prices. From sneaky fee increases to private-label knockoffs, you’ll learn how Amazon stacks the deck against small businesses. You’ll also learn how to protect your profits and navigate a marketplace built to benefit Amazon.
Read More
In this episode, Toni and I discuss our exciting content and ecommerce masterplan for 2025! We’re diving into some fresh strategies and trends that we believe will reshape the way we connect with our audience. Explore our vision and what it means for our brand moving forward!
Read More
On this episode of Honest Ecommerce, we have Allison Herman. Allison is the owner and CEO of Dragonwing, an athletic brand designed for teen and tween girls.
We talk about acquiring and rebranding a business, the challenges of scaling beyond Amazon to direct-to-consumer, the power of networking and partnerships in growing a brand, and so much more!
Read More
On this bonus episode of Honest Ecommerce, we have Nick Trueman. Nick is the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast. With 17 years in PPC and SEO, he’s helped 1,500+ brands scale through search marketing. As founder of Spec Digital, he specializes in Google & Bing ads, CRO, and performance marketing, shaping how major search engines operate along the way.
We talk about maximizing search marketing ROI, common mistakes brands make with paid media, the future of Ecommerce SEO and so much more!
Read More
In this episode, Toni and I discuss how China’s recent AI breakthroughs might just be the biggest threat to ChatGPT’s dominance and national security. We’ll dive into what these advancements mean for the future of artificial intelligence and the potential impact on the global landscape.
Read More
