Subscribe to DTC Newsletter – https://dtcnews.link/signup Kim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that’s crossed $100M in revenue and is trying to change how formula gets talked about in America. In this episode, she breaks down how Bobbie built a brand parents are proud to buy in a category…
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On today’s episode, we welcome Robbie Salter, Co-Founder of Jupiter — the clinically proven, salon-grade scalp care brand redefining how dandruff is treated. What started as a personal frustration during an intense period of work stress led Robbie to discover that the dandruff category hadn’t meaningfully evolved in decades. Most products forced consumers to choose between efficacy and experience — outdated drugstore formulas that worked but felt embarrassing, or premium haircare that looked good but didn’t actually treat the condition. Jupiter was created to bridge that gap.
Through extensive consumer research and early demand testing, Robbie and his Co-founder Ross Goodhart uncovered a major opportunity to modernize the category. They built Jupiter as a science-backed brand that treats dandruff at the root while also acknowledging the role lifestyle, stress, and environment play in scalp health. By combining clinically proven formulas with clean ingredients, elevated design, and stigma-breaking education, Jupiter is helping normalize dandruff care and setting a new standard for results-driven haircare.
In this episode, Robbie shares the insights that helped validate the opportunity in a legacy category, what surprised him most about building in a space historically associated with stigma, and how Jupiter is helping shift the conversation around scalp health. We discuss the role of consumer education, the importance of destigmatizing common conditions, and how thoughtful brand storytelling — including campaigns like the “Shampoo Heist” — can turn challenges into momentum. From navigating the emotional highs and lows of entrepreneurship to redefining what premium dandruff care can look like, this conversation offers a fascinating look at how founders can rethink even the most overlooked industries.
If you’re interested in building modern consumer brands, redefining legacy categories, or how founders turn personal insight into meaningful innovation — this episode is for you. Tune in now on The Kara Goldin Show.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Robbie Salter and Jupiter:
https://www.hellojupiter.com/
https://www.instagram.com/hellojupiter/
https://www.linkedin.com/in/robbiesalter
https://www.linkedin.com/company/jupiterthebrand
Sponsored By:
Acorns – Head to Acorns.com/KARA or download the Acorns app to get started.
AT&T Business – Switch to AT&T Business at business.att.com
Samsara – Head to Samsara.com/KARA to request a free demo and see how Samsara brings visibility and safety to your operations.
Upwork – Visit Upwork.com right now and post your job for free.
OneSkin – Try OneSkin with 15% off using code KARAGOLDIN at oneskin.co/KARAGOLDIN
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/825
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Presented by Edgeverve Smart, semi‑autonomous AI agents handling complex, real‑time business work is a compelling vision. But moving from impressive pilots to production‑grade impact requires more than clever prompts or proof‑of‑concept demos. It takes clear goals, data‑driven workflows, and an enterprise platform that balances autonomy, governance, observability, and flexibility with hard guardrails from day one….
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Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years. Now selling…
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Last week, Allbirds sold for $39 million to American Exchange Group, a vast drop from the peak $4 billion valuation Allbirds had when it went public in 2021. But it’s not just Allbirds that’s dealing with decline in sales. The DTC brand is just one example of a shoe brand that stumbled in an ever-competitive…
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Four separate RSAC 2026 keynotes arrived at the same conclusion without coordinating. Microsoft’s Vasu Jakkal told attendees that zero trust must extend to AI. Cisco’s Jeetu Patel called for a shift from access control to action control, saying in an exclusive interview with VentureBeat that agents behave “more like teenagers, supremely intelligent, but with no…
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When the One Big Beautiful Bill arrived as a 900-page unstructured document — with no standardized schema, no published IRS forms, and a hard shipping deadline — Intuit’s TurboTax team had a question: could AI compress a months-long implementation into days without sacrificing accuracy? What they built to do it is less a tax story…
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