During the weekend when TikTok was briefly offline, Whatnot — a platform that lets online brands and merchants sell products via livestreams on its app and website — saw its user numbers surge. “It was our biggest weekend for new sellers — both in terms of news sign-ups and also sellers who went live for…
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Subscribe to DTC Newsletter – https://dtcnews.link/signup On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend…
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On this episode of The Kara Goldin Show, we’re joined by Giselle Boxer, the visionary Founder of East Healing. Born from a personal quest to overcome Chronic Fatigue Syndrome through Traditional Chinese Medicine, Giselle has transformed her life’s challenges into a thriving business. East Healing, initially launched as Acu Seeds, brings the ancient practice of acupuncture into the modern day with stylish and effective ear seeds, now expanded to include a luxurious line of acupressure tools that cater to a discerning global audience.
Giselle shares the fascinating story behind East Healing’s evolution from a simple idea to a renowned wellness brand that captured the spotlight on Dragons’ Den, where she achieved the unprecedented feat of securing offers from all Dragons. We explore how her commitment to holistic health is changing the way people engage with self-care and how her products blend elegance with therapeutic benefits.
This conversation delves into the brand’s journey, the strategic rebranding to East Healing, and Giselle’s insights on entrepreneurship in the wellness industry. Don’t miss this inspiring episode that’s as much about healing as it is about pioneering a business with heart and innovation. Now on The Kara Goldin Show!
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Giselle Boxer and East Healing:
https://www.instagram.com/easthealing/
https://www.linkedin.com/in/giselleboxer/
https://www.easthealing.com
Sponsored By:
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Check out our website to view this episode’s show notes: https://www.karagoldin.com/podcast/642
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MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective’s media buyers when you sign up for ADmission here:…
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Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue,…
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Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively. We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them….
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Today, Toni and I are talking about the TikTok ban and what’s really going on with social media. From all the drama to what it means for creators and regular users like us, we’re breaking it all down. We’ll chat about what’s popping off, what’s fading away, and where things might be headed.
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In this episode, I explore how AI tools like ChatGPT and Perplexity, along with recent legal challenges to Google’s monopoly, are transforming the future of search and SEO. You’ll learn how these changes impact your website traffic and discover actionable strategies to stay ahead in this shifting digital landscape.
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In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health. Together, they unpack how the $30 billion pool…
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