Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Freya Seeger, Director, Site Merchandising of Windsor Fashions. In this episode, we’ll explore how to make your online store feel local to international customers. Freya shares tips on using the right currency, language, and duty-free shopping to improve the customer experience. We’ll also…
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In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands, and advertisers, emphasizing…
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Mehtab Bhogal is obsessed with growing profitable DTC brands. His team at Karta Ventures own majority stakes in 2 ecommerce brands and minority positions in 8 more. They see a LOT of brands and have big incentives to grow them profitably. In this episode, Mehtab explains how to negotiate your shipping rates, save big on…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani. Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by…
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In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and Founder of Ibotta. Bryan shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition into a public company. He…
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Nate Lagos is one of my favorite thinkers in DTC. That’s because he thinks as well or better than anyone I know about how to do “brand building” in a way that actually generates profit. Put another way, “brand building” doesn’t have to = “money burning.” At least not for Nate. On this episode we…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Andreas Andrea, the Director of Logistics and Warehouse Operations at Murad. Murad is a well-known skincare brand started by Dr. Howard Murad and is now part of Unilever. Andreas brings a wealth of knowledge to our conversation about e-commerce and delivery operations. He…
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On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, Senior Vice President of Digital and E-commerce at Perrigo. Lorran discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill, and its transformative impact on women’s health and accessibility. She shares insights into Perrigo’s digital…
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Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I’ve nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best…
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Join hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder and CEO of MikMak, in an insightful episode of BRAVE COMMERCE featuring Kheri Tillman, EVP and Chief Marketing Officer of BlueTriton Brands. Together they dive deep into the strategies and stories behind one of the leading names in the water industry. Kheri Tillman shares…
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