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Hosted ByWilliam Harris
This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.

All Episodes

Up Arrow Podcast | You’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse Allouf

Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data….

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Up Arrow Podcast | You’re Tracking the Wrong Metrics: Leading Indicators of eCommerce Growth With Jesse Allouf
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Up Arrow Podcast | Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at…

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Up Arrow Podcast | Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford
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Up Arrow Podcast | Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion…

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Up Arrow Podcast | Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert
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Up Arrow Podcast | The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver

Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held…

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Up Arrow Podcast | The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
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Up Arrow Podcast | Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane Olson

Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun’s collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is…

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Up Arrow Podcast | Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion’s Future With CEO, Brieane Olson
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Up Arrow Podcast | Your Mind Is Hindering Your Growth: How To Unlock It With Optimism & Bravery With Melanie Marshall

Melanie Marshall is a speaker, coach, and filmmaker who guides individuals through their personal journeys. As an internationally acclaimed journalist, she spent over 20 years with BBC News, reporting from high-risk regions like Ukraine, Afghanistan,…

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Up Arrow Podcast | Your Mind Is Hindering Your Growth: How To Unlock It With Optimism & Bravery With Melanie Marshall
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Up Arrow Podcast | Actionable AI for Marketers – The Human in the Loop With Britney Muller

Britney Muller is an AI consultant and keynote speaker advising tech companies on AI strategies, machine learning, and workflow automation. With over 10 years of experience in generative AI, she has developed over a dozen in-house AI applications….

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Up Arrow Podcast | Actionable AI for Marketers – The Human in the Loop With Britney Muller
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Up Arrow Podcast | Your UGC Sucks: How Hero Content Scaled This Brand From $3M to $2B With Jacques Spitzer

Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like…

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Up Arrow Podcast | Your UGC Sucks: How Hero Content Scaled This Brand From $3M to $2B With Jacques Spitzer
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Up Arrow Podcast | Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan

Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna…

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Up Arrow Podcast | Why Most Founders Fail at Content (And How To Fix It) With Nathan Chan
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Up Arrow Podcast | Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer

Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for…

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Up Arrow Podcast | Content Wars: Product Pages vs. Resources — Which One Wins in SEO With Kristan Bauer
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Up Arrow Podcast | The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze

Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast…

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Up Arrow Podcast | The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
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Up Arrow Podcast | Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications

Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned…

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Up Arrow Podcast | Nine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic Communications
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Up Arrow Podcast | The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham

Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket…

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Up Arrow Podcast | The Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh Durham
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Up Arrow Podcast | Brand vs. Direct Response: Advertising’s Achilles Heel With Preston Rutherford

Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men’s apparel brand, and Loop, a software company that streamlines the returns and exchanges process for…

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Up Arrow Podcast | Brand vs. Direct Response: Advertising’s Achilles Heel With Preston Rutherford
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Up Arrow Podcast | From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian

Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also…

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Up Arrow Podcast | From Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew Youderian
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