eCommerce Conversations | Ecom Exec: Marketing Attribution Is a Waste (Encore)
Please enjoy this repeat of a popular episode first aired in September 2023. Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in...
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday.
Please enjoy this repeat of a popular episode first aired in September 2023. Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in...
On-again, off-again tariffs have not lessened the opportunities for cross-border expansion. Global consumers still seek quality goods from trusted merchants. Yet success in international selling requires careful attention to...
We've all heard the buzz surrounding agentic AI agents. What's missing for many of us is how they can help our business. What is an AI agent? Can it...
Throughout 2025, host Eric Bandholz has occasionally shared his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched in 2014. He has addressed hiring, branding, profit-building, priority-setting, exiting,...
Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers' lifetime value. Yet Taylor Holiday,...
John Melizanis believes third-party logistics fees often produce surprise charges. Per-item pricing for picks, packs, and receiving can turn an anticipated $1 per order fee into $2.50 or more,...
Nate Lagos is vice president of marketing for Original Grain, a direct-to-consumer seller of luxury watches. He relies on Facebook advertising, but not for immediate customer acquisition. “Platforms such...
Ray Reddy is a two-time mobile commerce entrepreneur, a Google veteran, and, now, the head of Shopify POS, the company's in-store platform. He says the future of retail is...
This year host Eric Bandholz has sprinkled occasional episodes with real-life master classes from Beardbrand, his company. To date he's addressed hiring, branding, profit-building, priority-setting, and exiting. For this...
Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern...
Shakil Prasla once owned 12 ecommerce consumer brands generating $50 million in combined annual revenue with 50 employees. But he grew wary of the fluctuating revenue and non-stop marketing,...
Michael Simpson is a New Mexico-based father of seven and a National Guard veteran. Returning from a 2021 deployment, he sought a business to acquire, hoping to avoid his...
Host Eric Bandholz, a seasoned entrepreneur, evaluates good and bad reasons to sell a business. He says that ideally, founders build a business they love, one that enhances their...
For years Jack Oswald was a touring tennis professional. He aimed for top worldwide rankings, the key to serious earnings. The rankings never came, but constant travel exposed a...
Sally Wilson is a lawyer turned craft entrepreneur. She's also an involved mother who shares her business and passions with two kids. She says being a great mom doesn't...