Loud Speaker / The Unofficial Shopify Podcast / The Unofficial Shopify Podcast | Episode 564: How Smart Brands Win Top-of-Funnel in 2025

The Unofficial Shopify Podcast

Hosted ByKurt Elster

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

The Unofficial Shopify Podcast | Episode 564: How Smart Brands Win Top-of-Funnel in 2025

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast | Episode 564: How Smart Brands Win Top-of-Funnel in 2025
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Also available on YouTube: https://youtu.be/XXSr4Po30oY

Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?
VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works.

💡 What We Cover:

  • Why AI search is reshaping ecommerce—and how to rank in it
  • How Shopify brands are using gamified funnels to capture attention
  • What to know about AI influencers, personalized merchandising, and site search
  • Why your brand needs to think like a membership club, not a subscription box
  • Real tech examples from Corazon Capital’s portfolio

💸 Sponsors

  • Zipify – Build high-converting sales funnels
  • Cleverific – Smart order editing for Shopify
  • Viralsweep – Create sweepstakes, contests, and giveaways

🔗 Links

🎯 Work With Me

🎧 The Unofficial Shopify Podcast is hosted by Kurt Elster. Subscribe for weekly interviews with Shopify entrepreneurs and experts.