On today’s episode, we welcome Sandra Powers Murphy, Founder & CEO of Scarlett Chase — a luxury footwear brand proving women no longer have to choose between style and support. By blending European craftsmanship with patented, orthotic-grade technology, Scarlett Chase is redefining performance luxury with shoes engineered for what Sandra calls “The Runway of Life.”
Sandra’s journey began with a personal frustration after a successful career in finance — she couldn’t find shoes that were both beautiful and truly wearable. Rather than settle, she identified a gap in the market and built a brand handcrafted in Italy with sneaker-like construction and proprietary support designed to challenge expectations around women’s footwear.
In this episode, Sandra shares how she pivoted industries to launch a fast-growing brand, what it takes to innovate in a legacy category, and why designing by women for women creates a meaningful advantage. We discuss navigating today’s retail landscape, leading with discipline, and turning a personal pain point into a powerful business. A great conversation for founders, leaders, and anyone inspired to build something better.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Sandra Powers Murphy and Scarlett Chase:
https://www.scarlettchase.com/
https://www.linkedin.com/in/s-p-m/
https://www.instagram.com/scarlettchase.co/
https://www.linkedin.com/company/scarlettchase/

Sponsored By:

RULA – Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/809