On today’s episode, Kara welcomes Erin Piper, Founder of Saint Crewe, the skincare brand redefining what it means to care for young skin. With over 15 years of experience working with teens and young women as a licensed therapist, Erin witnessed firsthand how skincare is deeply tied to confidence, self-esteem, and the way we present ourselves to the world. Her insight led her to create Saint Crewe — a clinically tested, dermatologist-approved, vegan, and cruelty-free line designed specifically for Gen Z and Gen Alpha.
Erin shares the story behind Saint Crewe’s creation, how her background in psychology and years of supporting young women informed her brand philosophy, and why she’s committed to changing the conversation around “clean beauty” for younger generations. We dive into her journey from therapy to entrepreneurship, how she’s cutting through viral TikTok trends with science-backed products, and what it means to build a purpose-driven brand that parents and teens alike can trust. This episode is filled with insights for founders, beauty lovers, and anyone inspired by mission-led innovation. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Erin Piper and Saint Crewe:
https://www.instagram.com/saintcrewe/
https://www.linkedin.com/in/erin-smith-piper-lcsw-mph-3721b768/
https://www.saintcrewe.com/

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Square – Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/758