On this episode of The Kara Goldin Show, we’re joined by JW Wiseman, Founder and CEO of Curious Elixirs, a brand that is redefining social drinking with bold, booze-free craft cocktails infused with adaptogens. JW launched Curious Elixirs before the sober-curious movement became mainstream, pioneering a new way to enjoy complex, sophisticated cocktails without alcohol.
During our conversation, JW shares how he turned a personal wake-up call into a thriving brand, the challenges of bootstrapping a business in the beverage space, and what it takes to create one of the most innovative non-alcoholic beverage brands on the market. We dive into the evolution of the sober-curious movement, how Curious Elixirs became a staple in Michelin-starred restaurants and top nightclubs, and why he believes the future of social drinking is changing.
Whether you’re an entrepreneur, a beverage industry insider, or simply curious about alcohol-free alternatives, this episode is packed with insights on brand-building, perseverance, and shaking up an industry. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about JW WIseman and Curious Elixers:
https://www.linkedin.com/in/jw-wiseman
https://www.instagram.com/curiouselixirs
https://www.curiouselixirs.com

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/663