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Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.
INTELLIGEMS
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Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a single year — and then back again. In this Profit Monsters episode, Bear breaks down exactly what caused the collapse, how they rebuilt, and what they’re doing now to scale into $100M+.
We cover:
– How chasing top-line growth killed margins
– Why flash sales damaged LTV
– The power of product category expansion (tactical, hunting, footwear)
– The real ROI of brand authenticity and military credibility
– How Bear negotiates net-90 terms — and why that matters
– The exact moment they cut spending, changed exclusions, and stabilized Meta ROAS
– Why product quality — not hype — is the greatest unlock
Whether you’re a founder stuck in growth mode, a brand leader trying to protect profit, or an operator navigating platform volatility, this episode will sharpen your instincts and show you how serious operators recover — and win.
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CHAPTER TITLES:
1:50: The Dark Times of Born Primitive
11:50: Customer Acquisition Strategy
20:27: Product Categories
46:25 – Product Features + Customer Experience
56:22 – Proper Communication Channels For Marketing Apparel
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective’s media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com