Lee Graves has played a pivotal role in scaling the company. He discusses the challenges and strategic decisions made during the process. Mike and Lee touch upon the critical aspect of finding the right partners for scaling operations, focusing on manufacturing, shipping, and fulfillment warehousing.

They navigate through the importance of humility, the willingness to learn, and the value of a partner’s track record in building a successful and scalable operation. Mike and Lee note the cultural differences, language barriers, and the importance of time in building strong relationships with international partners. Lee shares stories from numerous trips to China, highlighting the significance of understanding and adapting to cultural nuances in business interactions.

Amidst challenges and risks, including the competitive landscape and unforeseen shifts in the market, it is agreed that their commitment to generosity fostered trust. They narrate instances where their proactive approach, whether addressing factory practices or participating in a sales competition, became catalysts for building lasting relationships.

THIS EPISODE’S SPONSOR:
Friendly Full-Service Order Fulfillment and Distribution
https://www.encorefulfills.com/

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