Hosted BySteve Chou

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

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My Wife Quit Her Job Podcast | 616: The Black Friday Playbook We’re Using This Year

November 24, 2025

Episode 616

50:27

My Wife Quit Her Job

My Wife Quit Her Job Podcast | 616: The Black Friday Playbook We're Using This Year

00:00 / 50:27

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding.

If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you.