In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shares insights from her extensive experience, including practical tips for optimizing site speed and real-world examples of performance upgrades leading to increased conversion rates. The conversation also touches on the evolving landscape of eCommerce, the integration of social platforms, and the tools brands can use to assess their performance.

Key Episode Takeaways:

• Speed is crucial for eCommerce success.
• Performance upgrades can lead to significant revenue increases.
• Optimizing site speed can improve conversion rates by 37%.
• Brands must provide a friction-free customer experience.
• Regular performance assessments are essential for maintaining site efficiency.
• Image optimization is a key factor in site speed.
• Integrating with social platforms can enhance brand visibility.
• Understanding customer behavior is vital for eCommerce strategy.
• Monthly performance reviews can prevent degradation over time.
• A solid performance foundation is necessary before implementing design changes.

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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