Debt can either accelerate your growth or quietly destroy everything you’ve built. In this episode, I’m joined by longtime friend of the show Bill D’Alessandro to break down Commandment #4 of the Financial Mastery series: borrow wisely. As someone who’s been historically debt-averse, I wanted Bill (who is far more comfortable with leverage) to help unpack the realities, risks, and opportunities founders face when navigating debt in eCommerce.

Listen in as we walk through the eight most common and dangerous mistakes entrepreneurs make – from misunderstanding merchant cash advances to signing personal guarantees without fully understanding the consequences. We also talk about how to protect yourself, when debt actually is the right move, and why founders often borrow for the wrong reasons. If you’ve ever considered taking on debt or are currently managing it, this episode will help you approach borrowing with clarity, intention, and respect for the risks involved.

You can find show notes and more information by clicking here: https://bit.ly/3ZNEHWI

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