The next generation of successful eCommerce brands might not be the biggest ones. As advertising costs rise, margins tighten, and AI changes the way businesses operate, building a brand that lasts is becoming more important than simply building one that grows quickly. Today I’m riding solo to talk about the shift toward what I call craftsman brands: businesses built around products their owners genuinely care about, growth driven by word of mouth, and lean operations that can adapt over time.

Listen in to learn why the old growth playbook is becoming harder to rely on, what makes a craftsman brand different, and how to build a business with greater depth and durability. I’ll also share three questions worth asking about your own business as we navigate a rapidly changing space.

You can find show notes and more information by clicking here: https://tinyurl.com/26h9m7nu

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